![]() ![]() The company creates accessibility by offering a wide variety of options. ![]() Value PropositionĮvernote offers five primary value propositions: accessibility, convenience, price, risk reduction, and brand/status. The company targets its offerings at two segments: consumers and businesses. Benefits at Evernoteīusiness model of Evernote Customer SegmentsĮvernote has a segmented business model, with customer groups that have slightly different needs. It is now one of the most popular note-taking applications, available in both free and paid versions. In 2009 it raised $26 million in an effort led by DoCoMo Capital, the first of many successful rounds. It then returned to investors, who were eager to provide funds. The group collected data over the course of a year on the app’s performance. It then unveiled the product to the public in 2008. It produced a prototype, a cross-platform app designed for note-taking and organizing. It was unable to raise venture capital initially, so contributed much of its own money for development, also borrowing from family and friends. ![]() The team set out to design what would be its flagship product. In 2007 he brought together a group of scientists under the firm with a group of engineers that included Phil Libin and Dave Enberg. In 2002 he launched Evernote Corporation with the purpose of creating productivity technologies. Stepan Pachikov was an entrepreneur who had co-founded a firm that produced handwriting recognition and optical character recognition software in the 1990s. Evernote’s mission is to make the lives of modern, busy people easier and more productive. ![]()
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